Privacy Policy

1. Personal Information We Collect

• Account & Contact Information: name, email address, username, profile data, account credentials, and information you provide when contacting support.
• Subscription & Transaction Information: plan, trial status, purchase history, billing status, refunds, and transaction identifiers. Direct web payments are processed through Stripe; DAILY THRIVE does not generally store complete payment-card numbers.
• Fitness & Activity Information: workout activity, completed routines, schedules, progress, preferences, and program interactions you choose to provide or generate through the Services.
• User Content & Communications: community posts, comments, journal entries, reviews, images, messages, survey responses, and support communications.
• Technical & Usage Information: IP address, device identifiers, browser and operating-system information, app version, logs, pages or screens viewed, interactions, approximate location derived from IP, and dates/times of use.
• Marketing & Engagement Information: email engagement, campaign interactions, referral information, and advertising or analytics identifiers.
• Third-Party Sources: information from authentication providers, including Google and Apple when you use those services to sign in; app stores, including Apple App Store and Google Play; payment processors; platform providers; and analytics and marketing service providers.

2. How We Collect Information

We collect information directly from you, automatically when you use the Services, and from service providers and platforms that help us operate them. We may use cookies, pixels, SDKs, local storage, and similar technologies for essential functionality, preferences, analytics, measurement, fraud prevention, personalization, and marketing where permitted.

3. How We Use Personal Information

• Provide, operate, personalize, maintain, and improve the Services;
• Create and administer accounts and subscriptions, including trials, renewals, cancellations, and refunds;
• Deliver workouts, programs, recipes, community features, reminders, and requested functionality;
• Send account, security, transaction, service, and subscription communications;
• Send marketing communications where permitted and honor opt-out choices;
• Analyze usage, troubleshoot, test, develop, and improve content and features;
• Protect DAILY THRIVE, users, and the Services against fraud, abuse, security incidents, and Terms violations; and
• Comply with legal obligations, enforce agreements, and establish or defend legal claims.

4. Legal Bases for EEA and UK Processing

Where the GDPR or UK GDPR applies, we process personal data as necessary to perform a contract with you; comply with legal obligations; pursue legitimate interests such as operating, securing, improving, and understanding the Services where those interests are not overridden by your rights; and based on consent where consent is required, including for certain marketing or tracking activities. You may withdraw consent at any time without affecting processing that occurred before withdrawal.

5. How We Disclose Personal Information

• Platform Providers: technology providers, including VidApp, which currently provides web and application technology used to deliver DAILY THRIVE;
• Payment Providers: Stripe for direct web payments and Apple or Google for app-store purchases;
• Communications & Marketing: providers including Klaviyo for email and customer communications;
• Analytics, Cloud, Security & Support: service providers used for hosting, analytics, security, fraud prevention, customer support, and professional services;
• Public/Community Disclosures: information you choose to post in community or other user-visible features;
• Legal Disclosures: authorities, courts, regulators, or other parties where required by law or reasonably necessary to protect rights, safety, security, or legal interests; and
• Corporate Transactions: buyers, successors, investors, or relevant parties in a merger, financing, reorganization, sale of assets, acquisition, or similar transaction, subject to applicable law.

7. Marketing Communications

You may unsubscribe from promotional emails using the unsubscribe link in the message or by contacting hello@dailythrive.app. Opting out of marketing does not prevent non-promotional communications concerning your account, subscription, transactions, security, or material service changes.

8. App Stores, Authentication Providers, and Third-Party Platforms

If you use Google or Apple to sign in to DAILY THRIVE, the applicable provider may provide us with limited account or authentication information necessary to create or authenticate your DAILY THRIVE account, depending on your settings and the provider's policies. Apple, Google, Stripe, and other third-party service providers may also process information under their own privacy policies when you use their services. DAILY THRIVE does not receive your Google or Apple account password and does not control those third parties' independent privacy practices.

9. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Policy, including providing the Services, maintaining business and transaction records, complying with legal and tax obligations, resolving disputes, preventing fraud and abuse, and enforcing agreements. Retention periods vary by information type, relationship, legal requirements, and operational needs. We delete or de-identify information when it is no longer reasonably necessary, unless continued retention is required or permitted by law.

11. International Data Transfers

DAILY THRIVE is based in the United States, and personal information may be processed in the United States and other countries where we or our service providers operate. Where applicable law restricts international transfers, we and our service providers use legally recognized mechanisms as applicable, which may include adequacy decisions, approved Standard Contractual Clauses, the UK International Data Transfer Agreement or UK Addendum, or another lawful transfer mechanism.

13. California & Other US State Privacy Rights

If a U.S. state privacy law applies to DAILY THRIVE and your personal information, you may have additional rights under that law, including rights to know or access categories and specific pieces of information, delete or correct information, obtain a portable copy, and opt out of certain sale, sharing, targeted advertising, or profiling. DAILY THRIVE does not sell personal information for monetary payment. Certain analytics or advertising disclosures may nevertheless be treated as "sharing," "sale," or targeted advertising under some state laws. Where an applicable law gives you an opt-out right, we will provide an applicable privacy-choice mechanism or you may contact hello@dailythrive.app.

14. Children's Privacy

The Services are not directed to children under 16, and paid accounts and subscriptions require an account holder who is at least 18. If we learn that we collected personal information from a child in violation of applicable law, we will take appropriate steps to delete it. Contact hello@dailythrive.app if you believe a child has provided personal information improperly.

16. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our Services, practices, technology, or legal requirements. We will update the Effective Date above. If a change is material, we will provide additional notice or obtain consent when required by applicable law.

17. Contact Information

For questions, privacy requests, or complaints, contact our privacy team: